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Does Purple Toothpaste Work?

Love Yourself, Love Your Smile

“Does purple toothpaste work?” she asks.
  • Dr. Monica Madan
  • June 28, 2023

For years, tooth-whitening products have been steadily increasing in popularity. If you go to any pharmacy, supermarket, or convenience store, you’ll find an array of toothpastes, strips, rinses, and other goods that promise to eliminate stains and brighten your smile.

Among the overwhelming number of different products, purple toothpaste might stand out to you as an interesting option. Unlike many other whitening products, purple toothpaste doesn’t necessarily use bleaching agents like hydrogen peroxide for whitening. Instead, purple toothpaste aims to minimize stains by depositing purple-hued micro-particles onto your teeth. These particles are intended to counteract the yellow stains, creating a white appearance.

So, does purple toothpaste work? Keep reading to learn what the experts at Beverly Hills Orthodontics have to say on the subject.

What Is Purple Toothpaste, Exactly? And How Does It Differ from Standard Toothpaste?

purple toothpaste

Purple toothpaste aims to brighten teeth in a manner similar to the way purple shampoo improves the color of blonde, silver, and gray hair.

People with light-colored hair—particularly if it’s color treated—use purple shampoo to reduce “brassiness.” The shampoo’s violet and purple pigments neutralize overly brassy or yellow tones that appear because of sunlight exposure, chlorine, or certain hair products, and make hair look dull and lifeless.

By neutralizing these tones, the purple shampoo restores the hair’s natural color and gives users a healthier appearance. Purple toothpaste uses the same color-correcting concept as purple shampoo, but instead of neutralizing yellow tones, the deposited pigment conceals stains and gives the appearance of improved brightness by comparison.

Does Purple Toothpaste Work? Yes, To a Certain Degree

Purple toothpaste companies like Hismile are very effective at advertising their products on social media channels like TikTok and Instagram. Their short videos often show dramatic improvements in just one or two uses. However, you shouldn’t expect major changes in your smile’s appearance.

Does purple toothpaste work? Kind of. Purple toothpaste may be able to give your smile a temporarily brighter appearance, but the pigment is only able to minimize the appearance of stains, not eliminate them.

Conventional whitening products and treatments use bleaching agents like hydrogen peroxide to break apart stain-causing colored molecules and, eventually, remove them altogether. Purple toothpaste does not do this, so it doesn’t actually brighten your teeth. It will only make your teeth appear whiter until the pigment is gone.

If you want a brighter smile that will last, professional in-office bleaching and take-home whitening kits are a better choice.

For a Significantly Brighter Smile, Professional Whitening Treatments Are the Way To Go

Unlike purple toothpaste, all whitening treatments have the capacity to eliminate the stains on your teeth and truly brighten your smile. However, different treatments produce different results.

Over-the-counter whitening strips, rinses, and toothpastes are the least effective way to improve your smile. These products can take weeks to produce results and will only improve your smile’s brightness by a shade or two. Professional treatments, on the other hand, deliver dramatic results at a much quicker pace.

At Beverly Hills Orthodontics®, we brighten smiles in one of three ways:

  • In-office teeth bleaching (the most effective and quickest option)
  • Take-home whitening kits (with custom-built aligners and powerful whitening agents to brighten smiles)
  • On-the-go whitening pens and aligner cleaning foam (small, convenient, and OTC-level effectiveness)

If you want to significantly improve your smile in a short time, in-office bleaching can brighten your teeth by 5-10 shades in just one appointment. In-office bleaching is a simple procedure that takes 1-2 hours to complete. At BHO, our bleaching appointments include these steps:

  1. We begin with a simple cleaning to remove any plaque or tartar.
  2. We apply a professional-strength whitening gel to your teeth, then use a UV light for 20 minutes to activate the whitening agents. 
  3. After 20 minutes, we turn off the light and reapply the gel to your smile.
  4. Once the gel is reapplied, light exposure resumes.

We follow this process until your teeth have reached the desired brightness. The chart below offers a better explanation of how OTC treatments compare to professional bleaching.

In-Office vs. OTC Whitening
In-Office Zoom Teeth Whitening Whitening Toothpaste Whitening  Strips Whitening  Rinses
Treatments* 1 appointment 14-56 uses  (assumes 2x/day brushing) ~14 uses (assumes 1x/day application) ~90 rinses (assumes 1x/day rinsing)
Results 5-10 shades 1-2 shades 1-2 shades 1-2 shades
Time to Results 1-2 hours 1-4 weeks (672 hrs.) ~2 weeks (336 hrs.) ~3 months (2,016 hrs.)

*Assumes 30 days per month to calculate the number of treatments.

If in-office bleaching does not fit into your schedule, our take-home kits and on-the-go whitening products are a great way to brighten your smile on your own time.

Purple Toothpaste Can Slightly Improve Your Smile’s Brightness, But Better Options Are Available

Purple toothpaste is one of many over-the-counter whitening products on the market today. Like other whitening products, purple toothpaste can brighten your smile and reduce stain appearance. However, you should not expect any dramatic improvements.

OTC whitening products—whether tubes of toothpaste, rinses, strips, or serums—can take weeks to produce results and can only brighten smiles by a shade or two. If you are not dealing with significant stains, this small improvement may be exactly what you are looking for. However, if you are looking for more substantial results, there are better options available.

For example, at Beverly Hills Orthodontics, we offer in-office bleaching and take-home whitening kits to all of our patients. Both of these options deliver better results than OTC products because they use professional-grade whitening agents and are administered by dental experts. Contact one of BHO’s locations in Beverly Hills, Studio City, Alhambra, or Downtown LA today to learn more about your whitening options.

Does purple toothpaste work? To some degree, but professional treatments and in-office bleaching deliver much better results. Call or text BHO at 310-785-0770 or visit our contact page to book a whitening appointment and set yourself on the path toward a brighter smile.

Your Smile Is More than just two rows of teeth - it's how you show your personality to the world.

Let Dr. Madan and her team help you help keep your smile looking (and feeling) better than ever.
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patient reviews

Enjoy our 5-star experience.

We are thankful for the opportunity to serve our communities with the highest quality care. Check out what our patients are saying about their 5-star experience with us!

smiling-beautiful-girl-her-handsome-boyfriend-casual-summer-clothes-web
Before finding BHO, I had consultations both telling me traditional braces were my only option. I knew my case would be a bit challenging but as an adult, metal braces weren't going to work... for me, aesthetically speaking. I'm so glad I followed my instincts and gave BHO a shot! From the moment I walked in, I knew this was the place. Modern amenities with a super friendly staff explaining everything along the way - what a great first impression! I just started my treatment and can't wait to see my results! Dr. Madan and her team are legit! Don't hesitate to get the smile your deserve!read more
Nydia J.
Our entire experience with the staff and services at Beverly Hills Orthodontics has been fantastic. Their knowledge, advice and care has been exceptional and I have no hesitation in... recommending them to anyone looking for first class orthodontic care. Special shout outs to Dr Madan and Gabriel for their above and beyond care❤️read more
Juliet P.
What a wonderful experience. Dr. Madan and the entire staff are professional, kind, and very understanding. So far they have made the experience of Invisalign extremely easy. I just wish I... had gone there sooner!read more
Claire P.
I recently relocated to Los Angeles and not long after being here needed to have some repair dental work done and did not know where to turn. I was given a referral to Dr. Madan and could... not be happier. I was able to receive an appointment really quickly and was advised of an immediate plan of action to get my corrective work going. Dr. Madan is extremely knowledgeable about her craft and to top it off, she has a great temperament that instantly put me at ease and made me feel like she genuinely cared. Her Beverly Hills office is vibrant, with really friendly & pleasant staff, who make you feel comfortable and bring all the right vibes! No question I would recommend Beverly Hills Orthodontics to anyone looking to have work done on their teeth and perfect their smile.read more
Dionnee H.
Dr. Madan and her team at BHO are truly amazing. She has treated myself and my daughter and we both now have BEAUTIFUL smiles because of her. She is an expert at what she does and is... caring and attentive. I recommend this office to everyone all the time!!!!!! The best!!!read more
Mia C.
Tia literally invented the Invisalign game. Changing lives one smile at a time.
William S.
BHO is the only place where you'd want to get your braces done! Their staff is so friendly and knowledgeable. Their helpdesk staff always greet you with a smile on. Dr. Madan and her team... of technicians are always ready to answer all of your questions, address any concerns and get you on the road to obtaining the perfect Smile.read more
Bella M.
Amazing people and amazing results-Highly recommend
Ben S.
I’m impressed by the technology and professionalism of Beverly Hills Orthodontics. They are knowledgeable about my unique orthodontic needs and were able to provide recommendations on my... treatment as an adult patient. I’m very excited to begin my Invisalign journey!read more
Victoria G.
Best Orthodontics around! Dr. Madan and her amazing team are always on point, bringing both my kids beautiful smiles. Have been coming to the BH office for several years now and absolutely... love the results and customer service! Would (and have) highly recommended them!read more
J I.
We had a terrific experience with Dr. Madan. They always worked with our schedule and made us feel welcome and happy at each appointment.
Audrey K.
Great experience. Treatment was quick and easy for me and the staff was great to deal with and professional. I’m very happy with my new smile.
Steve V.
I usually don’t do many reviews but I had to for this office! I am myself a Pediatric Dentist and I researched for the best office for my daughter. She just finished her Invisalign ... treatment at Beverly Hills Orthodontics and we are so happy with her smile! I have been practicing Dentistry for over 20 years and I am so impressed with the team here. From the front desk to the Doctors and their assistants, everyone has made our experience so wonderful! As a Dentist, I would recommend BHO for anyone wanting to improve their smile😊read more
Nina G
BHO is awesome and Dr. Monica Madan and their team are so friendly, welcoming, and knowledgeable. I started with some aesthetic improvements for my wedding photos and was very impressed... with the initial results. However, I had a major cross-bite that would typically require surgery to correct, which wasn’t appealing. After consultation with Monica she thought it would be possible to correct with Invisalign so we decided to proceed for the long haul. While it’s been a long time, the results have been outstanding. I wasn’t sure I would be able to be B withstand that long of the treatment and achieve these results but after seeing the progress it’s been very encouraging and motivating to stick with it. I’m likely on my last refinement and the before and after is remarkable and transformative. Their office is always bright, clean, and has a lively vibe going on. Always feel good being there and better when I leave. Couldn’t recommend them more highly enough. Monica has done a great job building this out and creating a great team and experience.read more
Matt W.
Beverly Hills Orthodontics has been a wonderful experience. The team are extremely professional and experienced. I completed my Invisalign treatment today and had enameloplasty and zoom... whitening to complete the treatment. I’m so happy with the results. Dr. Madan, Gabriel, and the rest of the team listened to my concerns, set up several check-up appointments with me to follow my progress, and provided me with refinements when my teeth were being stubborn. The office is also a great atmosphere with current music playing, friendly staff, and amazing views of Los Angeles from the dentist chair! I would highly recommend this orthodontic practice. Thank you, everyone!read more
Sophie D.
Great overall service staff was very helpful with explaining process. Would highly recommend as it was a smooth process with no surprises along the way.Would like to highlight the... multiple locations which make it easy for scheduling appointments dependent on where you live or what part of LA you will be in that day.read more
Sean M.
My son and daughter have been coming here for years! Absolutely love them.
Tarja C.
I started my Invisalign treatments here and the staff was really friendly and patient with all my concerns and questions. Love it!
Jana M.
Super great experience! Came in for my consultation around the beginning of the year with a plan in mind to have my teeth straight before graduation through Invisalign and the BHO team... completely surpassed my expectations. My USC graduation is in 2 weeks, I just got my brackets off and smile is looking awesome. Annabel and Gabriel were so welcoming, friendly, and made the experience that much better. Dr. Madan was awesome she was always around and extremely hands on, great personality! Definitely come here if you’re looking for an orthodontist!! 10/10! :)read more
Eva P.
Really great experience so far, especially compared to other ortho places where I've had treatment before. For example, my partner went to another place and doesn't hear from them for... months at a time, whereas this place uses an app to keep in touch every week.They were running a special when I signed up which took nearly $1,000 off invisalign - super helpful considering the price!!! I don't think it runs all the time so you might want to ask them - but they combined it with my dental insurance so the cost came out really affordable... less than $100/month for 12 months.Even when I needed tooth filing, attachments, and refinements across multiple visits, they were super kind and flexible to meet my very very hectic schedule definitely recommend going here!read more
Jonathan B.
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