Giving You Access to LA Live Sports
Beverly Hills Orthodontics and ESPN LA are partnering to give LA orthodontist patients access to the massive fandom of live sports in LA. The Southland’s loyal and passionate fans can access the ESPN LA audio content on air, app, social and YouTube while they listen to their favorite sports personalities and their favorite teams such as the LA Rams, LA Lakers, USC Football and Basketball, LA Kings, LAFC, and Angels and now Beverly Hills Orthodontics is integrated into this very “sticky” and engaging content.
ESPN LA’s host and LA Lakers radio announcer John Ireland is the brand ambassador bringing this all to life with his live commercials during the Mason and Ireland show on ESPN 710. And when the Lakers season launches in October you can also tune in to hear John Ireland in his live reads in the Laker’s radio broadcasts just before TIP OFF in the game.
To amplify and extend the partnership ESPN LA and Beverly Hills Orthodontics will team up with a social media series – ‘Who’s Smiling” which will recognize excellent achievements accomplished by L.A.’s kids. Throughout this campaign John Ireland will encourage fans to nominate an MVP to be profiled bi weekly via the Who’s Smiling contest where nominees will win prizes during the contest as well as grand prize winners to win life changing Invisalign courtesy of Beverly Hills Orthodontics.
